Spring Summer 2024 “Generational Relay”

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GENERATIONAL RELAY explores the tension between conformity and rebellion, drawing inspiration from the 90s with cultural influences that evoke creative freedom and authenticity.
Tailoring, a hallmark of Carlota Barrera, is approached from a new perspective: layering. Timeless and seemingly simple patterns are combined in overlays, double sleeves, and double legs, creating classic silhouettes that transform into iconic pieces. These versatile garments play with perception, blurring the lines between the real and the imaginary, the tangible and what appears to be trompe l’oeil. Silhouettes are relaxed with fabrics such as cotton voile, wool, and Tencel. Experimentation with denim, characteristic of the brand since its inception, manifests in deconstructed pieces. The palette of neutral colors—white, black, and gray—serves as a base to study silhouettes and proportions. These neutral tones harmoniously coexist with green and pink, bringing freshness and vitality to the collection.

Carlota Barrera’s "cut out" is updated and adapted to the new concept of rebellion as an unfinished circle, reaffirming itself as a brand signature. In an era where immediacy, the pressure of runways, and increased consumption are more demanding than ever, Carlota Barrera advocates for the beauty and value of artisanal work. The brand emphasizes the importance of showcasing the process and production time, celebrating traditional Spanish craftsman

With the support of the Madrid City Council after winning the MCDM 2022 award.